20 years in the African bush. Building the AI-powered technology that gets safari lodges found, booked, and remembered. Entrepreneur, strategist, builder.
I arrived in Hoedspruit over two decades ago and never left. What started as a love affair with the African bush turned into a mission: build the digital infrastructure that the safari tourism industry desperately needs but nobody was creating.
I don't resell software. I don't use templates. Every system I build is custom, owned by the client, running on their own hosting. No monthly platform fees, no vendor lock-in, no generic solutions forced onto a specialist industry. I write PHP, HTML, CSS, and JavaScript, and I deploy on cPanel hosting because I believe in ownership over subscriptions.
My approach combines deep domain knowledge (I've managed properties, hosted guests, run restaurants, and marketed lodges) with cutting-edge AI tools. I created a 305-factor AI Search Engine Optimization framework, a psychographic guest profiling system called Safari Alchemy, and a 9-part brand analysis methodology called R.I.D.E. These aren't theoretical frameworks from a textbook. They come from years of watching what actually makes safari guests book.
Each business feeds the others. The technology powers the properties. The properties inform the technology. The magazine tells the stories. The DMO brings it all together.
Not buzzwords. Not certifications. Things I've built, tested, and deployed in the real world of African safari tourism.
"I don't build websites. I build systems that make safari lodges impossible to ignore — by Google, by AI, and by the guests who are looking for exactly what you offer."
Whether you're looking for a digital strategy partner, want to collaborate, or just want to talk about what AI is doing to tourism marketing — I'm here.